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Relaunching My Website

2 min read
Announcement
Nico Smit - Unsplash (https://unsplash.com/photos/text-QnkzvFCxKrA)Nico Smit - Unsplash (https://unsplash.com/photos/text-QnkzvFCxKrA)

After a long stretch of experimenting, rewriting, and refining ideas, my new personal website is finally live. It's more than a portfolio update — it's a space that reflects how I work today, what I care about building, and the direction I'm moving in.

A Place To Share Work That Normally Stays Hidden

Most of the things I build sit deep inside product architectures, internal processes, and operational systems. They rarely make it onto a public page. This website aims to change that.

I want to give a better look behind the scenes — the thinking, the decisions, and the small details that shape the products and systems I create. Expect more writing on:

  • product engineering and solution architecture
  • designing internal tools that actually help teams
  • building systems for luxury travel and concierge experiences
  • improving performance, workflows, and clarity
  • experiments, prototypes, and ideas worth exploring

Nothing overly polished — just real, practical insights.

Designed To Be Quiet, Clear, and Fast

The site follows the same principles I use in my daily work: keep things lightweight, reduce noise, and focus on what matters.

  • no unnecessary animations
  • no bloat, no distraction
  • clean typography
  • thoughtful spacing
  • fast page loads

It's intentionally minimal, but not empty — the content carries the weight, not the design.

What You Can Expect Moving Forward

This site will evolve with me. Over the coming months, I'll add:

  • short articles on architecture, systems, and product craft
  • deeper breakdowns of selected projects
  • small tools, snippets, and helpful patterns
  • behind-the-scenes looks into my work inside the silent group
  • thoughts on luxury experience design and service-driven software

Nothing on a fixed schedule — just when something feels worth sharing.

A Personal Space, Not a Press Release

This website isn't meant to impress anyone. It's meant to represent me honestly: how I think, how I build, and what I'm excited about. If you take something away from it — an idea, an insight, or even just curiosity — then it's doing what it should.

Thanks for visiting. More is coming soon.